Ad Revenue & CPM Calculator

Turn impressions, clicks and rates into revenue, or work backwards.

Private by design

Your inputs stay on your device and are not sent to our servers. Optional usage analytics does not receive your files or tool inputs.

Ad Revenue & CPM Calculator

CPM, CPC, CTR, impressions and revenue

Impressions

Click-through rate (CTR)

Clicks ÷ impressions.

CPM (per 1,000 impressions)

₹

Revenue₹500.00

CPM₹5.00per 1,000 impressions

CPC₹0.50per click

Clicks1,0001% CTR

How it works

CPM is the price for 1,000 ad views. CPC is the price for one click. CTR links them: the same ad earns CPC × CTR × 1,000 per 1,000 views, called its effective CPM (eCPM).

CPM = revenue ÷ impressions × 1,000 = ₹500.00 ÷ 1,00,000 × 1,000 = ₹5.00.
Clicks = impressions × CTR = 1,00,000 × 1% = 1,000.
CPC = revenue ÷ clicks = ₹0.50.
The same CPM equals a CPC of ₹0.50 at 1% CTR (and back: CPC × CTR × 1,000 = ₹5.00).

Compare CPC and CPM deals by converting both to eCPM at your real CTR.
Use your own recent CTR; averages differ widely by format and audience.
Real payouts are lower after fill rate, invalid clicks and the platform's share.

Revenue per thousand views (RPM/eCPM) = revenue ÷ views × 1,000, as defined in Google AdSense Help, "Page RPM" (support.google.com/adsense/answer/190515; its example: 0.15 from 25 views = 6.00). Clicks = impressions × CTR; CPC = revenue ÷ clicks; eCPM = CPC × CTR × 1,000.

Preparing tool

How to use Ad Revenue & CPM Calculator

Pick what you know: CPM, CPC or total revenue, or choose Target to plan.
Enter impressions and click-through rate with your rate.
Copy the results or share a link with these numbers.

Read the detailed guide →

What are the limits of Ad Revenue & CPM Calculator?

Pure arithmetic on the numbers you enter; real ad earnings vary with fill rate, ad blockers, invalid-click removal and revenue share. Currency is shown as ₹ but the maths works in any currency. Nothing you enter leaves your device.